Broadcasting vs. OTT Competition: How Traditional Media and Digital Broadcasters Innovate
Broadcasting vs. OTT Competition: How Traditional Media and Digital Broadcasters Innovate
Blog Article
Terrestrial dramas have long been established as widely recognized TV programs, produced and broadcast through terrestrial broadcasting stations. In contrast, streaming services are digitally distributed streaming platforms, with global streaming giants, Watcha, and Wavve being leading 후후티비2 competitors. As media consumption habits evolve, competition between terrestrial dramas and OTT services has become fierce. Consequently, each platform is producing original productions and employing differentiated strategies to maintain relevance.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing stories with broad audience reach while maintaining traditional storytelling methods. In particular, they actively feature star actors to increase viewer engagement and produce narratives that capture the interest of a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their historical credibility and brand trust, they continue to deliver time-tested formulas, ensuring stable viewership ratings. This allows audiences to find more ways to engage with long-standing formats through various platforms.
Differentiation Strategies of OTT Services
OTT services are expanding their influence by employing strategies distinct from network-based television. Firstly, they actively incorporate new genres and experimental formats, prioritizing originality and artistry over mainstream success. Secondly, they provide customized programming that aligns with specific interests, targeting niche audiences. Lastly, they focus on producing globally accessible media aimed at the global market, allowing them to secure viewers not only within their region but also on a global scale. Through these strategies, OTT platforms are redefining the market in ways distinct from legacy channels.
Competition and Collaboration Between Platforms
As legacy media companies increasingly expand into the OTT market, competition has become fierce. For instance, KBS and MBC operate their own streaming platforms, 'KBSon' and 'MBC Digital', respectively, making available their existing produced series on online services. This strategy helps sustain the relevance of traditional broadcasting platforms while attracting new viewership. Meanwhile, the emergence of competing streaming networks is reshaping viewing habits towards more user-controlled content access.
Conversely, OTT services are also solidifying their influence by working alongside legacy content producers. Netflix has gained massive international recognition with K-content hits like the breakout survival thriller and 'Hellbound', leveraging the storytelling expertise of traditional industry leaders. This synergy helps both parties leverage their advantages, fostering a more dynamic industry. As a result, the lines between terrestrial and digital platforms continue to fade.
Ultimately, terrestrial dramas and streaming platforms are both rivaling each other and finding common ground through their respective market tactics. network-produced content maintain traditional genres and mass appeal, whereas digital platforms provide genre-defying and internationally appealing content. As collaboration and cooperation between these platforms continue to expand, audiences can expect a more diverse and enhanced content environment in the future.
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